Just a sprinkle
of magic.
A recipe for success
Based in Dubai Internet City, we don't overwhelm with complexity. We carefully select the right ingredients—talent, strategy, capital—and add them at precisely the right moment. Small, deliberate touches that create extraordinary results across the MENA region and beyond.
The Right Spice
We identify what's missing and add only what's needed. No more, no less.
Perfect Timing
Like a master chef, we know when to add each ingredient for maximum impact.
Building the future
We build companies in productivity, family, and health—united by exceptional teams and meaningful impact.
The sprinkle method
Four steps. Small additions. Transformational results.
Find the Gap
We spot what's missing in the market. Not everything—just the one essential ingredient that changes the game.
Add the Right People
A pinch of brilliance. We bring in the exact talent needed—no bloat, just the essential skills that matter.
Season & Launch
We build lean and focused. Add capital, strategy, and momentum in just the right amounts to reach market.
Refine & Grow
Continuous tasting and adjustment. Small tweaks and intentional additions that compound into massive growth.
Small touches,
lasting flavor
Our products span meaningful categories, united by exceptional execution and transformative impact on daily life.
Productivity, Family, Health
Focused products that enhance daily life across the most meaningful aspects of human experience.
Scalable Company Structure
Building products with AI at their core, creating intelligent solutions that scale effortlessly.
Building a Better Future
Supporting sustainable practices and environmental responsibility in every product we create.
Portfolio with Impact
Creating a worldwide portfolio of products that meaningfully change people's lives at scale.
Ready to build the impossible?
Whether you're an entrepreneur with a bold idea or an investor looking for exceptional opportunities, let's talk.