Small Changes. Big Impact.

Just a sprinkle
of magic.

A product studio building its own products. Like the perfect pinch of spice, we add small, intentional touches to transform ideas into thriving products.

$1M
Seed funding secured
20+
Years experience building products
5+
Companies built from scratch
5x
Revenue growth year-over-year

A recipe for success

Based in Dubai Internet City, we don't overwhelm with complexity. We carefully select the right ingredients—talent, strategy, capital—and add them at precisely the right moment. Small, deliberate touches that create extraordinary results across the MENA region and beyond.

The Right Spice

We identify what's missing and add only what's needed. No more, no less.

Perfect Timing

Like a master chef, we know when to add each ingredient for maximum impact.

The sprinkle method

Four steps. Small additions. Transformational results.

Find the Gap

We spot what's missing in the market. Not everything—just the one essential ingredient that changes the game.

Add the Right People

A pinch of brilliance. We bring in the exact talent needed—no bloat, just the essential skills that matter.

Season & Launch

We build lean and focused. Add capital, strategy, and momentum in just the right amounts to reach market.

Refine & Grow

Continuous tasting and adjustment. Small tweaks and intentional additions that compound into massive growth.

Small touches,
lasting flavor

Our products span meaningful categories, united by exceptional execution and transformative impact on daily life.

Improve Daily Life

Productivity, Family, Health

Focused products that enhance daily life across the most meaningful aspects of human experience.

AI-First

Scalable Company Structure

Building products with AI at their core, creating intelligent solutions that scale effortlessly.

Sustainability

Building a Better Future

Supporting sustainable practices and environmental responsibility in every product we create.

Global

Portfolio with Impact

Creating a worldwide portfolio of products that meaningfully change people's lives at scale.

Ready to build the impossible?

Whether you're an entrepreneur with a bold idea or an investor looking for exceptional opportunities, let's talk.